Online marketing in Spain – you know it!
Spanish Marketing news
Youtube video showing Rand Fiskin, showing successful marketing strategies for small business. Yes its relevant to us in Spain! Now there are conflicting opions about how good an SEO he is. Most would say that actually he is just a content marketer, which means producing ‘great content’ and hoping that people might link to you. Natually this is the method that Google prefers becuase it is not very efficients and it really forces small business owners to start paying through their teeth for exspensive Adwords campaign. So I would say that take what he says with a pinch of salt and make sure that you listen to a wide vareity of online marketing experts, before deciding what is best your business and future.
Other than that, Brian Dean is another white hat SEO who is very big in the blogging community. His website is Backlinko.
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While most of the information available on the internet would explain the basics of Search Engine Optimization, fact is, these rules apply towards creating a global online presence. For an organization like a nonprofit, it is advisable to first create a strong local presence before trying to compete on the global platform. Making a strong hold in the local area has the added advantage of being able to create a more personal rapport with your audience.
While most of the SEO rules remain the same, however, there are a few basics that cater only to local search SEO scenarios.
Find a company to work with you is in your local area. If you live in Maidenhead or Windsor, find an SEO expert in Maidenhead. It’s best to look at who is ranking number 1 in Google so you know who is the best.