Online marketing in Spain – you know it!
Page Optimization lies at the heart of a successful SEO strategy. Your nonprofit’s website needs to have content that is not only reader-friendly, but also search engine-friendly. Since the ranking of your website on a search engine results page directly depends on the keywords and content used, therefore, identifying and incorporating relevant keywords is one of the most vital parts of this strategy.
If you want to ensure that the when someone searches for your keyword they land on your nonprofit website, consider and implement the following:
♣ If you get your content and keywords right, consider half the battle won. Make sure that your content is informative and provides value addition to the reader. This means that keeping the content in the range of 250 to 1000 words is a good idea. While keywords play an extremely important role, avoid overusing them and stuffing your content. A keyword density of 2-3% is considered good and also avoids the risk of making the text sound awkward in an attempt to use all the keywords.
♣ Link building proves to be a very useful exercise in case of SEO and improving your page rank. This could include providing internal links to your own website as well as external links to or from other sites. By replacing “click here” with a keyword that best represents the linked page you will not only be guiding your visitors, but also informing search engines about the destination page. Submitting the link to your website on external directories is a good way to benefit from external links.
♣ Including the most important keyword in the page title of your nonprofit’s website also contributes towards the greater cause of SEO. Creating these titles can be tricky as they need to be compelling yet to the point, for this purpose, hiring the services of a professional may be required.
♣ In case your nonprofit website uses images, which ideally it should, ‘alt’ tags that contain a brief description of the image should be used. This helps search engines correctly index and list the images as they explain what the image is all about.
♣ Meta Title and descriptions are the next elements that can help in optimizing your page. While the Meta titles are visible at the top of the browser window, descriptions are usually hidden. Including keywords in these is important as they quickly inform search engines about the page and thus help in improving your search engine results.
Launching a blog for your non profit?
Before giving tips on how to ensure that your new blog is a success, let’s evaluate the reasons why a nonprofit would want to own a blog. First, it is a great SEO exercise, and that any SEO expert can verify for you. Second, it helps keep your audience updated about the activities carried on by your nonprofit. And third, it is a great way of connecting to your audience. Therefore, keeping all of the above objectives in mind is imperative before you launch your very first blog post.
To create a sound foundation for your blog, you need to evaluate the following:
♣ Do you have a sound blogging platform? You need to keep in mind whether the current blogging platform you use will be able to last in the long term, and whether it has the capacity to upgrade according to the needs of your nonprofit. We recommend using WordPress. On a tight budget? We can hook you up with a free blog and a free nonprofit website
♣ Opening with a single post? Think again. Don’t just stick to the conventional first post, have a grand opening. This simply means, have atleast 5 to 6 posts on hand when you launch so that people have more to read about and are intrigued enough to come back. Also, including an About Us page and Home page will lend more credibility to your blog.
♣ Can people easily subscribe to your blog? The key to the continuous success of your blog is the traffic it gets. To ensure people frequent your blog, include subscription options like RSS feeds, email subscriptions and even social media buttons.
♣ Is your groundwork in place? One of the first things to be done right after the content is up is to create enough opportunity for people to find you. For this purpose you must engage in activities like submitting your link to directories such as Technorati, Blogged, Bloggapedia. Use your contacts, friends on social networking sites, family, etc. to get the word around on your new blog. Use Google +.
♣ Keep it active. Encourage visitors to post comments, the more activity you have on your blog, the more people you will find frequenting your posts. Always ensure putting up relevant information, if the blog does not engage the reader or does not offer any value addition they would have no reason to come back.