Beacon Flash Web Optimization

Online marketing in Spain – you know it!

Five Reasons Why Small Businesses Need To Invest In SEO

There are very many educational books and a lot of online content in the market that can enable a businessperson to ably build a good website. Most however lack the time and inclination to undertake this research in-depth, and prefer to hire an SEO company to do the work. This is a great investment for the business, when you have chosen a good SEO firm well suited to the job. Here are five key reasons that illustrate why this expenditure is worth it.


1.    Market trends – statistics have shown that more than half of consumers today look up online resources when making a purchasing decision. Whether it is where to buy a dress, or finding a gardener for the yard, they want to know who is available, what other people think of him, and how popular search engines rank them. Building rank to the top pages of search engines will provide you the necessary visibility to attract these potential consumers. Lacking a good online presence will however mean losing out on this market, to competitors in the same niche, and possible failure. With over 90% of small start-ups failing in the first year of operation, you need all the help you can get.

2.    Build brand awareness – when people carry out online searches, few will go beyond the first page. They automatically believe that what comes up first is what is most trustworthy. This makes getting to the top page is vital. The entire purpose of SEO work is to get websites to the top page and hopefully, top position. It is a big boost to a business brand when people are inspired to trust what is on offer, and keep coming back to it. Remember that you also have a goal of turning potential consumers not just into paying customers, but repeat paying customers.
3.    Beat out the competition – because SEO is such an important part of business, you can be rest assured that if you are doing it, your competitors are. Successful businesses recognize the need for top ranking and work hard to achieve and maintain their positions. It takes the help of SEO specialists to help new businesses to SEO compete effectively and bypass the completion in ranking. The higher you get, the more aggressive the battle becomes and the more you will need professional help.  This is particularly important when you realize that the SEO landscape continually changes due to new innovations and changes in policy made by search engines. Keeping up with these trends is vital to SEO achievement.

4.    Tap into a new market – most small business owners do not wish to remain at the same level forever. They want to be able to gradually expand their business, add to their client base and even offer more products. A strong online presence helps in making these accomplishments by introducing a new way to connect with an untapped market. Many consumers no longer even visit stores in person. They seek out businesses that will supply them goods and services online, and complete the transaction this way. This can even mean catering to overseas clients without needing to actually set up new offices in their country. Essentially, you can tap into a global market that will help support your efforts to expand your business.

5.    It is the cheapest way to effectively promote your business – the internet offers you direct access to the widest pool of potential customers. Almost all consumers have easy access to it through their home computers, laptops tablet or smartphones. They regularly log on and this means you have a great way to advertise to the largest audience. Other channels like newspaper and television advertising may also reach out to a wide audience, but are often highly expensive. When you consider the level of exposure and cost involved, SEO is the best choice for small businesses.

Get further information at Search Engine Journal.


Leave a Reply

Your email address will not be published. Required fields are marked *